MARKETPLACE, CONFERENCE & BREAKOUTS


Our theme this year is ‘Into the Future’ and our conference program features both iconic keynotes, industry thought leaders as well as some fresh ideas from some new faces.  

This theme will foster conversations around the changing dynamic of our industry with some major markets slowing, new markets emerging, sustainability awareness growing and changes within distribution that will help guide us into the future.


TUESDAY 26 NOV

MARKETPLACE LIVE SESSIONS

9.20 - 9.50     EXPORT FINANCE & GRANTS TO GROW YOUR BUSINESS  

Presented by Adam Pearce, Export Finance Australia

9.50 - 10.10     TOURISM TECHNOLOGY FOR BUSINESS SUCCESS 

Presented by Michael Kelly, Rezdy

10.10 - 10.30     TOURISM TECHNOLOGY FOR BUSINESS SUCCESS 

Presented by Dr Pierre Benckendorff, University of Queensland, Business School

11.30 - 11.45     THE RELATIONSHIP BETWEEN SOCIAL MEDIA INFLUENCERS AND TOURISM OPERATORS 

Presented by Elizabeth Dominguez, Masters of Tourism, Hospitality and Event Management, University of Queensland, Business School

11.45 - 12.00      CONNECTING WITH CHINESE TOURISTS VIA MOBILE PAYMENTS 

Proudly sponsored by Alipay Presented by George Lawson, Alipay

11.45 - 12.00      IMPROVING TRAVELLER EXPERIENCES WITH MULTI-LINGUAL COMMUNICATION, TOOLS AND TECH 

Presented by Briana Anabtawi, Lexigo Translation Services and Peter Smith, Vox Tours



TOURISM 2020 & BEYOND 

12.15 - 1.00      Inbound industry consultation presented by Lynne Ashpole, Head of Strategy, Governance and Media at the Australian Trade Commission and David Smith, Strategic Research and Analysis, Tourism Research Australia 


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cONFERENCE pLENARY - Understanding Market Change

2.10 - 2.20     Welcome to a World of Change 

Peter Shelley, MD, ATEC 


2.20 - 2.50     NOTHING LIKE AUSTRALIA - COME LIVE OUR PHILAUSOPHY

Tourism Australia’s new brand campaign Philausophy has been warmly received by both the industry and the marketplace. In this session we will get the inside scoop about the background to the campaign and how it shines a spotlight on the people, lifestyle and personality that make Australian experiences so memorable.

Phillipa Harrison, MD, Tourism Australia 

Susan Coghill, CMO, Tourism Australia 


2.50 - 3.30     MARKET INSIGHTS, ISSUES AND OPPORTUNITIES FROM THE FRONT LINE 

How will the existence of global headwinds in the form of slowing economies, Brexit etc impact Australia’s key inbound markets over the next 12 months it’s a mixed bag with growth slowing for some, while others are either strengthening or growing rapidly. All will be revealed by our panel of ‘on the ground’ expert inbound industry thought leaders.

Industry Thought Leaders panel – Moderated by Michael Nelson, Pinnacle Marketing

Panellists - UK/Europe - Gary Paterson, AOT Group

North America - Kathy Turner, Goway Travel 

China - Cheryl Zhong, Equity Travel

Japan - Jason Brereton, H.I.S. Group

India - Edwin Kwan, Wel-Travel


3.30 - 3.50     AFTERNOON TEA


3.50 - 4.15     INTO THE FUTURE - SUSTAINABLE FLYING

Andrew Parker, Group Executive, Government. Industry, International, Sustainability, QANTAS


4.15 - 5.00      INSIGHTS FROM THE OUTSIDE - GLOBAL DISTRIBUTION AND SUSTAINABILITY TRENDS

The pace of change is rapid in many sectors of the industry especially in the area of travel distribution and the focus on sustainable business practices – but are we in front or behind the global trend curve in these areas? Our global panel of inbound experts from Europe, South Africa and New Zealand will share insights and learnings into these trends from their perspective.

Judy Chen, CEO, Tourism Export Council NZ (TECNZ)

David Frost, CEO, Southern Africa Tourism Services Association (SATSA) 

Tom Jenkins, CEO, European Tourism Association (ETOA) 



WEDNESDAY 27 NOV 

MARKETPLACE LIVE SESSIONS

9.20 - 9.50     EXPORT FINANCE & GRANTS TO GROW YOUR BUSINESS  

Presented by Adam Pearce, Export Finance Australia

9.50 - 10.10     TOURISM TECHNOLOGY FOR BUSINESS SUCCESS 

Presented by Michael Kelly, Rezdy

10.10 - 10.30     TOURISM TECHNOLOGY FOR BUSINESS SUCCESS 

Presented by Dr Pierre Benckendorff, University of Queensland, Business School

11.30 - 11.45     THE RELATIONSHIP BETWEEN SOCIAL MEDIA INFLUENCERS AND TOURISM OPERATORS 

Presented by Elizabeth Dominguez, Masters of Tourism, Hospitality and Event Management, University of Queensland, Business School

11.45 - 12.00      CONNECTING WITH CHINESE TOURISTS VIA MOBILE PAYMENTS 

Proudly sponsored by Alipay Presented by George Lawson, Alipay

11.45 - 12.00      IMPROVING TRAVELLER EXPERIENCES WITH MULTI-LINGUAL COMMUNICATION, TOOLS AND TECH 

Presented by Briana Anabtawi, Lexigo Translation Services and Peter Smith, Vox Tours


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BUSINESS BREAKOUT & KEYNOTE - MANAGING BUSINESS CHANGE

Business Breakouts - choose 2/6 sessions to attend. Session 1: 1.40 - 2.25 | Session 2: 2.30 - 3.15 

BREAKOUT 1: 'SWIPE RIGHT' FOR TOURISM

Come and learn about GoWithTourism - the digital NZ initiative connecting tourism businesses with job seekers by matching profiles with available employment opportunities.

Moderator: Denis Pierce, Chairman, ATEC 

Panellists: Steve Armitage, GM, Auckland Tourism Events & Economic Development) & Matt Stenton, Senior Project Manager, Go with Tourism)

#labour #skills #people #workforce #employment


BREAKOUT 2: DIVERSE, DYNAMIC & DISRUPTIVE A: DISTRIBUTION TOOLS FOR THE ACCOMMODATION SECTOR 

The next chapter in ATEC’s Deconstructing Distribution series which will explore tools to manage today’s fast-moving environment as well as a snapshot of ATEC’s brand new distribution hub.  

Moderator: Matthew Borger, Aviation Business Development Manager, Newcastle Airport

Panellists:  Aileen Cobern, National Corporate Relationship Manager, Quest Apartment Hotels, Alejandro Moxey, Director Market Management, Expedia, Mark Skinner, Director, TripTick Tourism Consulting & former owner Narrows Escape Rainforest Retreat & Gary Paterson, Director Global Sales, AOT Group

#distributionsystem #rates #inventory #technology


BREAKOUT 3: DIVERSE, DYNAMIC & DISRUPTIVE A: DISTRIBUTION TOOLS FOR THE TOURS + ACTIVITIES SECTOR

The next chapter in ATEC’s Deconstructing Distribution series which will explore learnings from the accommodation sector as the take-up for online distribution in the tours & experiences space increases at high speed. We also explore tools to manage distribution and strategies to protect rates. 

Moderator: Ben Woodward, Director of Sales & Marketing at The CaPTA Group

Panellists: Michelle Bassil, Senior Regional Manager, at Viator A TripAdvisor Company, Shahreen GoodrickRegional Manager Australia & New Zealand at GetYourGuide, Nicole Passarelli, General Manager Sales and Marketing - Marine at Journey Beyond, David ArmourManaging Director at Southern World Australia, Monika Townsend, Trade Sales Manager, Taronga Zoo

#distributionsystem #rates #inventory #technology


BREAKOUT 4: SUSTAINABILITY: IT'S NOT JUST ABOUT BEING GREEN

What is sustainable tourism and what role does industry have to play? We explore some different approaches to embracing sustainability and how you can apply these to your business.

Moderator: Rod Hillman, CEO, Ecotourism Australia

Panelists: Matt Cameron Smith, Managing Director, AAT Kings, Kelly Webb, Director of Sales & Marketing, Emirates One & Only Wolgan Valley, Judy Chen, CEO, Tourism Export Council, NZ (session 1) & David Frost, CEO, South African Tourism Services Association (session 2)

#sustainabletourism #environment #footprint #authenticity


BREAKOUT 5: FUTURE-PROOFING YOUR BUSINESS: BUILDING CAPABILITY TO MAXIMISE MARKET PENETRATION

Learn about ATEC’s extensive range of capability programs designed for businesses of all ages and sizes to ensure you are market-ready, trade-ready and service-ready. 

Moderator: Jessica Keen, Industry Development and Capability Manager, ATEC

Pannellists: Jason Bereton, MD, H.I.S. Group, Shahnaz Bakhshay, Senior Director of Sales, TFE Hotels, Damien Cerantonio, Director, Great Ocean Road Resort & Great Ocean Road Private Luxury Tours, Kate Fleming, Business Development - Tourism, Gemtree Wines & Kelsie Johnston, Director Markets, Tourism WA

#internationalreadiness #globaltrade #skills #newbusiness #competitiveedge


BREAKOUT 6: NEW KIDS ON THE BLOCK - INBOUND GROWTH MARKETS RISING UP THE CHARTS

An expert industry panel unpacks the latest in market trends and opportunities for Australia’s leading emerging markets. #newmarkets #opportunity #globaltrends #tradeinsights #marketdevelopment #marketing

Moderator: Don Jolly, SQ Branch manager, ATEC
Panellists: Tim Lim, Director, Mekong Travel & Tours Australia & Edwin KwanExecutive Director, Wel-Travel Australia

3.15 - 3.35     AFTERNOON TEA 


3.35 - 4.00    ATEC TAKING YOU INTO THE FUTURE

Peter Shelley, MD, ATEC 


4.00 - 4.30   THE GREAT ENTERTAINER - VINCE SORRENTI 

Vince Sorrenti is one of Australia’s most successful and popular comics. For the past 2 decades he has been the entertainer of choice at the nation’s leading corporate, benefit, sporting, political, conference, and social events.