| TIME | TOPIC | PRESENTER | TITLE |
| 9.00 | Opening Address | Senator the Hon Simon Birmingham | Minister for Trade, Tourism & Investment |
| 9.10 | Conference Opening - ATEC | Peter Shelley | Managing Director, ATEC |
| 9.20 | Conference Welcome - Wine Australia | Andreas Clark | CEO, Wine Australia |
| 9.30 | Keynote: Museum of Old & New Art (MONA) | Mark Wilsdon | CEO, MONA - Moorilla |
| 10.10 | Welcome to the Wine State - SATC | Rodney Harrex | Chief Executive, South Australian Tourism Commission |
| 10.20 | Morning Tea | ||
| 10.50 | Tourism Australia - Beyond Restaurant Australia | Karen Halbert | Executive General Manager, Corporate Affairs, Government & Industry - Tourism Australia |
| 11.20 | Panel 1: Beyond the Cellar Door How products have diversified to become leaders in wine tourism | Moderator: Kate Shilling, Ultimate Winery Experiences Australia | Panel members: Melissa Brown, Gemtree Wines Renee Jeffrey, Penfolds Georgina Beniston, Vasse Felix Audrey Wilkinson, James Agnew |
| 12.10 | Wine Tourism: An International Perspective | Lucie Knappek | International Luxury Tourism Professional |
| 12.40 | Networking Lunch | ||
| 1.25 | Panel 2: Taking a Visitor Centric Approach It's not about you! It is about your visitors. Understanding the value of the consumer and how to manage your product to service and cater for them. | Moderator: Robin Shaw, Wine Tourism Australia | Panel members: Drew Kluska, The Tailor Nicole Samodol, Rowlee Wines Tony Carne, Intrepid/Urban Adventures Nicole Hodgson, Seppeltsfield |
| 2.10 | Panel 3: Together We Thrive Tourism thrives on relationships and this panel will focus on fostering and working these relationships in a commercial environment between wine and tourism. | Moderator: Richard Beere, Fastrak Asian Solutions | Panel Members: Matthew Kurko, Small Batch Wine Tours Matt Cameron-Smith, AAT Kings Jason Bird, National Wine Centre Mat Janes, Innocent Bystander Rachael Whitrow, D'Arenberg |
| 3.10 | Afternoon Tea | ||
| 3.30 | Panel 4: Engaging the Chinese wine Consumer | Moderator: Andy Jiang, Andy Wilson | Panel members: Jennifer Lynch, McLaren Vale Grape Wine & Tourism Association Rod Hill, Sirromet Jonathan Wang, Alibaba Group Gary Yang, Gemtree |
| 4.10 | Wine Experiences
worth cellaring | Daniel McMahon, Tasmanian Walking Company | |
| 4.35 | Conference wrap - ATEC | Peter Shelley | Managing Director, ATEC |
| 4.40 | Conference close | ||