Program at a glance
Please see below a brief outline of ATEC's Explore South Australia 2025 Trade Engagement Event. These are indicative timings, and we encourage you to continue to monitor this page as further details will be confirmed and added in the lead up to the event.
Day One: Tuesday 5 August 2025
| Event: | Time/Location | Who attends? |
| Buyer site visit | Time: 12.00pm Location: Majestic M Suites, 202 Tynte Street, North Adelaide Inclusions: Site visits of Majestic M Suites and Cottage Kitchen. | ATEC registered buyers |
| Welcome & Lunch | Time: 12.30pm Location: Cottage Kitchen, Majestic M Suites, North Adelaide Inclusions: Welcome by the Hon Zoe Bettison, Minister for Tourism followed by refreshments and lunch at Cottage Kitchen. | ATEC registered buyer & seller delegates |
| Transfer to Barossa | Time: 1.30pm boarding for a 1.45pm departure Location: Sealink Coach departs for Barossa from Majestic M Suites (1 hour drive) | ATEC registered buyer & seller delegates |
| Destination Showcase - Barossa stop 1 | Time: 2.45pm - 4.00pm Location: Jamhouse, 494 Research Road, Nuriootpa Inclusions: Welcome from Barossa Australia followed by a behind-the-scenes look into the Jamhouse — home to some of the Barossa’s most exciting small-batch wine producers. This tailored experience will highlight the collaborative spirit of the Jamhouse shared winemaking space while offering an intimate, hands-on journey through the wine process. | ATEC registered buyer & seller delegates |
| Destination Showcase - Barossa stop 2 | Time: 4.15pm - 6.45pm Location: Lambert Estate, 55, Long Gully Road, Angaston Inclusions: Explore the sustainable vineyards at Lambert Estate on a guided tour in the comfort of one of our solar charged electric carts and discover the art of winemaking as the winemakers guide you through our state-of-the-art winery, blending the traditions of the past with modern techniques. Finish the evening with a relaxed dinner and wine pairing, highlighting the estate grown produce and wines, while enjoying the beautiful views overlooking Lambert estate. | ATEC registered buyer & seller delegates |
| Check-in to Novotel Barossa | Time: 7.00pm - 7.30pm Location: Novotel Barossa Valley Resort, 42 Pioneer Ave, Barossa Valley Remainder of evening at leisure. | ATEC registered buyer & seller delegates |
Day Two: Wednesday 6 August 2025
| Event: | Time/Location | Who attends? |
| Business-to-business (B2B) meetings | Time: Approx. 8.30am registration | 9.00am start | 4.00pm finish Location: Novotel Barossa Valley Resort (room details to be advised) | ATEC registered buyer & seller delegates |
| Post B2B refreshments | Time: 4.00pm - 5.00pm Location: Novotel Barossa Valley Resort (room details to be advised) | ATEC registered buyer & seller delegates |
| Transfers back to Adelaide Airport and CBD Buyer Post Famil options | Time: 5.00pm Location: Stops at both Adelaide Airport (if required) and Adelaide CBD (likely Majestic M Suites) Proudly supported by the South Australian Tourism Commission (SATC), there will be a small selection of post famil options available in regions surrounding the Barossa. | ATEC registered buyer & seller delegates Selected ATEC buyer delegates |
Additional Information
Event travel dates/times -
As a general guide for those travelling from outside of the Barossa or interstate, please see indicative travel times below*.
- Buyers - please aim to arrive by late morning of Tuesday 5 August for the welcome and lunch and to transfer to the Barossa Valley - details listed above. Please plan to depart after the B2B meetings on Wednesday 6 August OR if you are selected to participate in a post-event famil, please plan to depart following its conclusion (more details to come from the SATC).
- Sellers - please aim to arrive by late morning of Tuesday 5 August for the welcome and lunch and to transfer to the Barossa Valley - details listed above. Please plan to depart after the B2B meetings on Wednesday 6 August.
The meetings will occur on Wednesday 6 August. We estimate that there will be approximately 25 meeting opportunities throughout the day. Meetings will be approximately 10 minutes including a 1-minute changeover. Please note:
- The number of appointments you receive cannot be guaranteed; this is just the maximum number of meetings we anticipate will be held throughout the day.
- There will be no set B2B meeting schedule or preferencing for this event. Appointments will occur on a rotational basis throughout the day. Sellers will be seated, and buyers will rotate as specified on the day.
- If you have any questions regarding this process, please contact events@atec.net.au
*Please note all of the above is subject to change based on confirmation of the final event program and pending final delegate registrations received.
© Australian Tourism Export Council 2025
Destination Photo Credits: South Australian Tourism Commission 2025