NEW PRODUCT WORKSHOP Expression of interest OPTIONS

ATEC in partnership with Tourism and Events Queensland (TEQ) is delighted to invite New to International Product (New Product Sellers) to register their interest to participate in the Queensland Showcase 2025 New Product Workshop on Tuesday 11 March 2025.

Register your interest now to meet and network with approximately 40 ATEC Inbound Tour Operators and Buyer members keen to contract new business. The structure of the New Product Workshop will involve a series of 10-minute (including change over) one-on-one Business-to-Business (B2B) meetings with buyers as well as networking breaks across morning tea, lunch and afternoon tea. Following the B2B meetings, delegates will join the official Welcome Function with all Queensland Showcase delegates.

To be eligible to attend this event your business will be participating in a recognised international trade ready mentoring program organised by ATEC or your regional or local tourism organisation. TEQ will fully subsidise one full delegate valued at $850+gst from up to 35 eligible organisations to attend each element of this event. Preference will be given to those who meet the selection criteria listed below. If the number of applications exceeds the maximum number of new sellers for the event, applicants will be waitlisted and contacted in the event of a place becoming available.

In order to maintain a balanced representation of product by category and geographic coverage that ensures a depth and diversity of visitor experiences in Queensland, ATEC and TEQ reserves the right to determine final participation.

TEQ is also supporting the attendance of international trade ready program mentors and regional and local tourism organisation partners to provide guidance and advise. To participate as a mentor in the event your business will need to have completed a recognised international trade ready mentoring program run by your regional or local tourism organisation and/or be invited by TEQ to attend.

Registration options & inclusions

Registration TypeNew Product Workshop
Tuesday 11 March 2025
(All day)
Welcome Networking Function
Tuesday 11 March 2025
(Evening)
New to International Product Seller

International Program Mentor


Please note that if you are already an ATEC Seller member you will need to register for the B2B day on Wednesday 12 March 2025. Click here for more details and registration options. If you have any questions regarding your membership status contact members@atec.net.au 

Click here to view the full Queensland Showcase 2025 event program.

Please note that New to International Product Sellers will be required at a minimum to meet the following criteria to be eligible to participate:

  • Able to provide inbound contracted nett rates at relevant commission levels for the travel year 2025/26 and 2026/27 (ie. rate sheets)
  • Have terms and conditions which are appropriate for the international markets
  • Are comfortable in pitching to product managers in a trade event environment (ie. B2B appointments) 
  • Have participated in an international trade ready mentoring program or recognised trade ready training program (ie. ATEC Tourism Trade Ready, QRTN's 2023 and/or 2024 Pathway to ATE program or an equivalent RTO/LTO program); and
  • Are open to receiving additional trade mentoring in the lead up to Queensland Showcase 2025.

New Product Workshop Expression of Interest Options

Expressions of interest close 11.59pm Monday 20 January 2025. Successful businesses and mentors will receive an official invitation to attend in early February 2025.


Valued at $850

New Product Seller

This fee is fully subsidised by Tourism and Events Queensland. Price excludes GST.

Expressions of interest have now closed.

Valued at $450

International Program Mentor

This fee is fully subsidised by Tourism and Events Queensland. Price excludes GST.

Expressions of interest have now closed.


Event to proceed subject to minimum delegate registrations being sold. Cancellation terms and conditions apply for businesses and mentors assessed as eligible and invited to attend. Click here to view the Terms and Conditions applicable to the New Product workshop

Registrations does include flights, transfer costs or accommodation if travelling from outside Sydney or interstate. For industry accommodation offers please click here.

**Please note the above is subject to change until the official event program has been finalised. 


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Destination Photo Credits: Tourism and Events Queensland