About the event

ATEC, in proud partnership with Destination NSW, are delighted to be delivering Explore New South Wales in Sydney/Eora from 25 - 26 August 2026.

Explore New South Wales will bring together Australia wide buyers and New South Wales sellers for two focused days of market insights, commercial connections and business-to-business meetings, with dedicated program days designed around Eastern and Western markets.

Eastern Markets Day - Tuesday 25 August 2026

The Tuesday will focus on Eastern Markets, combining an education component featuring presentations and panel discussions with an afternoon of business-to-business meetings and networking refreshments. Eastern markets include China, South East Asia, North East Asia, Japan, India, etc.

Western Markets Day - Wednesday 26 August 2026

The Wednesday will focus on Western Markets, commencing with an update on the market followed by a full day of business-to-business meetings and networking refreshments. Western markets include UK/Europe, the Americas, Oceania, etc.

Attendance

Delegates working across both Eastern and Western Markets will have the opportunity to participate across the full two-day program. Alternately, if your focus is predominantly either one of the markets, it is recommended to attend that specific day.

ATEC seller members from New South Wales and buyers from all Australian geographic areas are invited to participate in one or both days of the event, depending on the markets most relevant to their business.

Other event inclusions

Accommodation (including breakfast) is included in the registration fee for interstate buyers or those who reside outside of Sydney/Eora, noting the number of nights will be dependent on the event registration type. Accommodation offers for sellers who reside out of Sydney/Eora will be provided in due course.

Further information about the event program can be found here.

© Australian Tourism Export Council 2026

Destination Photo Credits: Destination NSW