Program at a glance
This year Explore New South Wales will feature two full days of market-focused commercial engagement, with each day dedicated to a different inbound market.
Tuesday 25 August – Eastern Markets Day
(Eastern markets include China, South East Asia, North East Asia, Japan, India, etc.)
Wednesday 26 August – Western Markets Day
(Western markets include UK/Europe, the Americas, Oceania, etc.)
The below program notes indicative timings and inclusions that are subject to change, and we encourage you to continue to monitor this page as further details will be added in the lead up to the event. Further information about the event can be found here.
Day One: Tuesday 25 August 2026
Eastern Markets Day - Education & B2B Meetings
| Event: | Time/Location | Who attends? |
| Education component consisting of presentations/panel discussion regarding Eastern Markets followed by lunch | Time: Morning sessions from approximately 8.30am followed by lunch Venue/location: Sydney Fish Market - Sydney Seafood School 1 Bridge Road, Glebe NSW 2037 | Registered buyers and sellers |
| Business-to-Business (B2B) Meetings followed by networking refreshments | Time: Afternoon sessions from approximately 1.00pm followed by networking refreshments until 6.00pm Venue/location: Sydney Fish Market - Sydney Seafood School 1 Bridge Road, Glebe NSW 2037 | Registered buyers and sellers |
Day Two: Wednesday 26 August 2026
Western Markets Day - Market Update & B2B Meetings
| Event: | Time/Location | Who attends? |
| Western markets update followed by Business-to-Business (B2B) Meetings | Time: All day - approximately 8.00am - 5.00pm Venue/location: Art Gallery of NSW - Meers Hall Art Gallery Road, The Domain, Sydney NSW 2000 | Registered buyers and sellers |
| Networking refreshments | Time: From approximately 5.00pm- 7.00pm Venue/location: Art Gallery of NSW - Meers Hall Art Gallery Road, The Domain, Sydney NSW 2000 | Registered buyers and sellers |
Destination NSW Sydney Famil Program
As part of Explore NSW 2026, Destination NSW is also offering registered buyers the opportunity to participate in the Sydney famil program showcasing newly commissionable, trade-ready experiences. For more information and to submit your interest, please click here.
Additional Information
Business-to-business (B2B) meetings
- Tuesday 25 August 2026 - we estimate that there will be up to approximately 25 meeting opportunities during the afternoon session.
- Wednesday 26 August 2026 - we estimate that there will be up to approximately 35 meeting opportunities throughout the day.
- Meetings will be approximately 10 minutes including a 1-minute changeover.
- The number of appointments you receive cannot be guaranteed; this is just the maximum number of meetings we anticipate will be held throughout the day.
- There will be no set B2B meeting schedule or preferencing for this event. Appointments will occur on a rotational basis throughout the day.
- Sellers will be seated, and buyers will rotate as specified on the day.
- If you have any questions regarding this process, please contact events@atec.net.au
Please note all of the above is subject to change based on confirmation of the final event program and pending final delegate registrations received.
© Australian Tourism Export Council 2026
Destination Photo Credits: Destination NSW