BUyer Registration

This year Explore New South Wales will feature two full days of market-focused commercial engagement, with each day dedicated to a different inbound market.

Tuesday 25 August – Eastern Markets Day

Wednesday 26 August – Western Markets Day

Below are the different registration types and inclusions for buyers.  To participate in the event your business will need to be a financial ATEC Member for the 2026/27 year. If you have any questions regarding your membership status contact members@atec.net.au


Registration Inclusions* 

Eastern Markets Day | Tuesday 25 AugustWestern Markets Day | Wednesday 26 August
  • Education component consisting of presentations/panel discussions (morning).
  • Business-to-business (B2B) meetings (afternoon).
  • Inclusive of morning tea, lunch, afternoon tea and networking refreshments.
  • Market update followed by a full day of business-to-business (B2B) meetings.
  • Inclusive of morning tea, lunch, afternoon tea and networking refreshments.

Destination NSW Sydney Famil Program

As part of Explore NSW 2026, Destination NSW is also offering registered buyers the opportunity to participate in the Sydney famil program showcasing newly commissionable, trade-ready experiences. For more information and to submit your interest, please click here.


Please note:

  • Delegates working across both Eastern and Western Markets are encouraged to participate across the full two-day program. Alternately, if your focus is predominantly either one of the markets, it is recommended to attend that specific day.
  • Inclusions will vary depending on whether you register to attend the Eastern Markets Day, Western Markets Day or both days.
  • Accommodation (including breakfast) is included in the registration fee for interstate buyers or those who reside outside of Sydney/Eora, noting the number of nights will be dependent on the event registration type. 
  • The Eastern Markets Day will be held at a different venue to the Western Markets Day. Both will be within the Sydney CBD and more information to follow via event communications.
  • For further information please visit About the Event or the Event Program.


Primary Buyer Delegate                Primary Buyer Delegate
Both Eastern & Western Markets (two days)             Either Eastern OR Western Markets (one day)

$499

Price listed EXCLUDES GST and credit card fees which will be applied at checkout.

Registrations have now closed.

$299

Price listed EXCLUDES GST and credit card fees which will be applied at checkout.

Registrations have now closed.


Additional Information

Travel: As a general guide for those travelling from outside Sydney/Eora or interstate, please see indicative travel times below.
  • Eastern Markets Day (Tuesday 25 August): Arrive throughout Monday 24 August for an early morning start on Tuesday 25 August. If attending this day only, you may depart after 6.00pm on Tuesday.
  • Western Markets Day (Wednesday 26 August): Arrive on Tuesday 25 August for an early morning start on Wednesday 26 August. Depart following the formal conclusion of the event after 7.00pm.
  • Please note that flights and all other travel-related expenses (other than the accommodation outlined above) are not included in the registration fee and are at the delegate's own expense.


Any queries, please contact events@atec.net.au

To view the event terms and conditions including the cancellation policy click here.

*Please note all of the above is subject to change based on confirmation of the final event program and pending final delegate registrations received.

© Australian Tourism Export Council 2026

Destination Photo Credits: Destination NSW