About the event

ATEC, in partnership with Visit Victoria, are delighted to be delivering Explore Victoria in Melbourne/Naarm from 23 - 24 February 2026.

Melbourne/Naarm is a vibrant blend of culture, creativity and cosmopolitan living, where every laneway invites exploration and every neighbourhood tells a story. From innovative cuisine and independent boutiques to major sporting events, galleries and hidden bars, the city offers endless opportunities for discovery. Melbourne strives to be an inclusive, world-leading destination that encourages travellers to immerse themselves, connect with its people and leave with lasting memories.

Explore Victoria will include a destination showcase welcome function (evening event), followed by a full day of business-to-business (B2B) meetings.

Buyers will also be invited to express an interest in participating in a post-famil program proudly supported by Visit Victoria.

Overnight accommodation is included in the registration fee for buyers. For sellers, industry rates will be provided from local accommodation partners.

ATEC seller members from Victoria and buyers from all Australian geographic areas are invited to participate. 

Further information about the event program can be found here.

Destination Photo Credits: Visit Victoria